Paid Ads

SEM involves placing ads on search engine results pages such as Google or Bing. These ads typically appear at the top or bottom of search results and are triggered by specific keywords that users search for. SEM allows you to target customers actively searching for products or services related to your business. 

 Social media advertising involves placing ads on popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. These ads  target customers based on demographic information, interests, behaviors, and more. Social media advertising is effective for building brand awareness, generating leads, and driving website traffic. 

Display advertising involves placing banner ads, video ads, or interactive ads on third-party websites, apps, or platforms. These ads  target users based on their browsing behavior, interests, or demographics. Display advertising is effective for reaching a wide audience and increasing brand visibility across the web. 

Retargeting strategy involves targeting users who have previously visited your website or interacted with your brand but did not complete a desired action, such as making a purchase. These users are shown targeted ads as they browse the web or social media, encouraging them to return to your site and complete the desired action.